Selling in the modern age? 16 tips for success according to business experts

AtomicMind CEO Leelila Strogov talks about the importance of honesty as a salesperson in this Forbes expert panel.

Though selling has evolved from bartering for resources to exchanging currency for products and services, the fact remains that salespeoples’ approach to selling hasn’t necessarily evolved with it. This is especially true when a strategy has worked time and time again.

However, as times change, so do customers. Being open to adopting new methods to capture potential customers and retain current ones helps ensure that a salesperson is able to foster long-term business relationships.

"Selling is nothing more than being frank about what you have that may be valuable. It's important to address the pros and cons of your product or service so that every customer is acquired with integrity and in possession of realistic expectations. If you're the best but pricey, say it. "We're the best, but it's hard to be the best at a low cost, so we're also the most expensive.""